Shotgun Software Exhibit Booth for SIGGRAPH

Shotgun Software Exhibit Booth for SIGGRAPH

Vancouver, BC
Shotgun Software Exhibit Booth for SIGGRAPH

Shotgun Software Exhibit Booth for SIGGRAPH

Vancouver, BC
Shotgun Software Exhibit Booth for SIGGRAPH

Shotgun Software Exhibit Booth for SIGGRAPH

Vancouver, BC
Shotgun Software Exhibit Booth for SIGGRAPH

Shotgun Software Exhibit Booth for SIGGRAPH

Vancouver, BC
Shotgun Software Exhibit Booth for SIGGRAPH

Shotgun Software Exhibit Booth for SIGGRAPH

Vancouver, BC
Shotgun Software Exhibit Booth for SIGGRAPH
Shotgun Software Exhibit Booth for SIGGRAPH
Shotgun Software Exhibit Booth for SIGGRAPH
Shotgun Software Exhibit Booth for SIGGRAPH
Shotgun Software Exhibit Booth for SIGGRAPH

Shotgun Software Exhibit Booth for SIGGRAPH

Vancouver, BC

Los Angeles-based Shotgun Software makes a cloud-based toolset for film, TV and game development and had recently been acquired by AutoDesk. The company was going into Vancouver’s prestigious SIGGRAPH Conference and needed a booth that would be completely different from anything else there.

With a complete rethink based on purpose, rather than template, 3DS gave Shotgun a presence that dominated the show. Simplicity was key. Everything had to focus attention on the products and presenters’ demos, with no distracting elements – all, while making an impeccable professional impression. Everything was centered around a massive, rustic 18-foot monolithic block, with a textured surface of sliced, dark-stained wood. Embedded in the block is a 70-inch video monitor, next to a brief, clear message, in raised dimensional letters. A single, long work table held four large computer monitors, with the rest of the booth’s footprint devoted to a small podium and face-to-face interaction. This worked perfectly. The strong, minimalist booth brought attention from all over the show, which was then transferred to Shotgun’s message and products. Where it should be.

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