If ever 3DS built a contemporary mall kiosk, Culture Craze is it. Mall kiosks are the perfect format for this innovative specialty chain of body piercing jewelry and hardware mini-retailers. The format has an edgy, “guerrilla” quality, which appeals naturally to its market, as does the rough, “street-level” kiosk design aesthetic. Planting one of these units in any mall creates an instant center of attention, virtually overnight – minimum footprint, maximum “wow” factor. And healthy traffic.
Since 2007, 3DS has already done a number of these “mini-stores” and the very successful chain is growing so rapidly, they may be unstoppable. So, lock up the kids: Culture Craze is coming to a mall near you. Soon.